Definition
Set of psychological, emotional and cultural associations that each color provokes in whoever perceives it. These associations, although modulable by culture and context, present patterns stable enough to guide a brand's chromatic choice according to the attributes it wishes to convey.
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Rojo
Energía, pasión, urgencia, apetito
Ejemplos: Coca-Cola, YouTube, Netflix
Relationships
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.