Definition
Minimal, irreducible units of visual language: line and shape. Before a logo, a typeface or a color exists, there are lines and shapes. Each one carries primary psychological meanings on which every visual identity builds, consciously or unconsciously.
Relationships
types-of / more specific
—
same semantic field
—
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.