Definition
The brand's physical and advertising interface at the point of sale. Packaging is the product's skin: protection, communication, and the unboxing experience. POP (*Point of Purchase*) is the in-store marketing material: displays, sampling, gondola end caps, signage, totems, counter banners. Its mission: to sell in the last meter of the purchase decision.
Relationships
types-of / more specific
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same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.