Definition
Branch of Semiotics that studies what the sign means: the relationship between the signifier (form) and the signified (idea, emotion, association). In branding, semantics analyzes how words, forms and colors convey specific meanings and emotions to the target audience, and how brand identity is established from those associations.
Relationships
types-of / more specific
—
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.