Definition
Pillar of branding that gathers everything in the brand that can be perceived visually: logos, colors, typography, patterns, photography, stationery, packaging, and compositions in motion. It is the coherent graphic system through which the brand becomes recognizable at first glance, even before being read or experienced.
Relationships
is-a / broader
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types-of / more specific
same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.