Leonel Krea
Product Designer & Engineer
Level
33
Archetype
Creator
Seeker 19 · Warrior 18 · Jester 18
Shines at
designing ecosystems where brand, product and code are one
Leonel Krea
Product Designer & Engineer
Level
33
Archetype
Creator
Seeker 19 · Warrior 18 · Jester 18
Shines at
designing ecosystems where brand, product and code are one
Who I am
Restless.My curiosity never switches off: graphic design to animation, 3D to UI/UX, code to AI. I've touched so many tools that the learning curve has almost stopped existing: any new software is a language I already speak. I don't collect titles — I collect capabilities that combine.
Systemic.I don't make things — I make systems of things. I don't think in loose screens but in modules, dependencies and flows: brands with measurable foundations, products that scale, and specs that AI turns into code. What I build works without depending on me.
Playful. To me, building is playing: there is no border between work and fun. And when I'm not designing, I'm out in nature — walking and observing is where my ideas sort themselves out.
Attributes
Signature strengths
VIA Character Strengths
Equipped arsenal
Skill trees
Own framework · ISO 20671
Core methodology
Services
01
I design product end to end, from problem to interface. Visual sensibility and systemic discipline in service of something people actually want to use.
02
My own framework based on ISO 20671: brand as a measurable system, not a logo. Principles, voice and visual decisions that scale.
03
Components, tokens and docs that make product and brand speak the same language — so the next design builds itself.
04
I specify before building: intent lives in clear documents and code is their consequence, executed with AI agents.
If your thing is brand, product or systems — or all three at once — let's talk.
Let's talk