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Definition
A user persona is a semi-fictional archetype representing the end-user who directly interacts with a product or digital interface. Unlike a Buyer Persona — which focuses on purchasing decisions, budgets and commercial ROI —, a User Persona focuses on daily tasks, mental models, cognitive friction, technical proficiency and usability needs.
Relationships
is-a / broader
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types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.