Definition
Principle formulated by psychologists William Edmund Hick and Ray Hyman in 1952 stating that the time a person takes to make a decision increases logarithmically with the number and complexity of the available options: the more alternatives, the longer it takes to decide.
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Tiempo de decisión estimado: 0.39 sT = b · log₂(n + 1)
Cada opción añade tiempo de decisión, pero de forma logarítmica: doblar las opciones no dobla el tiempo. Menos opciones, decisión más rápida.
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