Definition
Visual tool developed by XPLANE (Dave Gray) to synthesize what is known about a user or stakeholder around their vital, emotional, and behavioral context. It helps build collective empathy within the team and validate/refine the Buyer Persona. It is used in generative research and in strategic briefings.
Explore it
Dice
Lo que el usuario expresa en voz alta: citas literales, frases típicas. Pregunta: ¿qué dice en entrevistas o reseñas?
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.