Definition
A rhetorical figure that combines two words of opposite meaning within a single phrase, generating a third idea through contrast. In naming it produces provocative, memorable names with semantic tension. E.g.: *Liquid Death* (water), *Microsoft* (micro + soft), *Sweet & Sour* (category), *Living Dead*.
Relationships
types-of / more specific
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same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.