Definition
A rhetorical figure based on the play between words of similar sound but different meaning, or on double meaning. In naming it produces witty, memorable names with a double reading. E.g.: *Krispy Kreme*, *Dunkin' Donuts*, *Mr. Brain's*, *Toys "R" Us* (play between *r* and *are*).
Relationships
types-of / more specific
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same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.