Definition
A rhetorical figure that transfers the meaning of one conceptual domain to another by resemblance. In naming, the name takes a word whose literal sense belongs to another domain in order to illuminate attributes of the brand. E.g.: *Caterpillar* (caterpillar → slow and powerful ground traction), *Greyhound* (greyhound → fast bus).
Relationships
types-of / more specific
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same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.