Storytelling.

Relationships

Related terms

Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.

• Anchoring→Sibling · both are types of “Mental Triggers”
• Anticipation→Sibling · both are types of “Mental Triggers”
• Authority→Sibling · both are types of “Mental Triggers”
• Commitment and Consistency→Sibling · both are types of “Mental Triggers”
• Community→Sibling · both are types of “Mental Triggers”
• Contrast→Sibling · both are types of “Mental Triggers”
• Guarantee→Sibling · both are types of “Mental Triggers”
• Reciprocity→Sibling · both are types of “Mental Triggers”
• Scarcity→Sibling · both are types of “Mental Triggers”
• Social Proof→Sibling · both are types of “Mental Triggers”
• Urgency→Sibling · both are types of “Mental Triggers”
• Brand Idea→Same semantic field: narrativa
• Brand Universe→Same semantic field: narrativa
• Gamification→Same semantic field: persuasión
• Lovemark→Same semantic field: emoción