Definition
Re-labeling consists of removing the brand from a competitor's product and presenting it as your own to participants in order to gather their feedback without the bias of the name. By eliminating the brand effect, reactions reflect the real value of the product or concept, not the loyalty or prejudice associated with the label.
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.