Definition
Naming strategy that applies the rhetorical figure of Synecdoche as a deliberate method of generation: identifying a characteristic element of the product/service and using it to name the whole. It yields concrete, evocative and specific names that hint at the offering without describing it.
Relationships
types-of / more specific
—
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.