Definition
A principle of persuasion, formulated by Robert Cialdini, according to which people tend to obey and be guided by figures perceived as expert or legitimately authorized. Signals of credibility (titles, credentials, attire, experience) increase willingness to accept a message.
Relationships
types-of / more specific
—
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.