Definition
A set of online disciplines aimed at generating presence, acquisition and conversion through owned digital channels (websites, blogs) or earned ones (organic). Unlike Paid Advertising, its acquisition is sustained and does not collapse when you stop paying.
Relationships
is-a / broader
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types-of / more specific
same semantic field
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.