Definition
Standalone web page designed with a single conversion goal, which a visitor arrives at ("lands") after clicking on an ad, an email, or a search result. Unlike a regular page of the site, it removes distractions (menus, secondary links) to focus the user on a single action.
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.