Definition
Untouchable brand asset, identified as the carrier of the identity core and protected by internal convention: any modification to this element weakens recognition and equity. It can be a shape of the logo, a color, a word, a sound or a gesture. Brand Currency consists, in large part, of protecting the sacred elements.
Relationships
types-of / more specific
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Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.