Definition
The core, non-replicable and specific value proposition that a brand offers to the market to solve a real need. When that promise fits exactly with the demand of the segment it targets, Product-Market Fit (PMF) is achieved: the moment when the product sells itself because the market is demanding it.
Relationships
types-of / more specific
—
Concepts linked to this one by a real relationship in the glossary. Hover over each one to see why it's related.